I'm a curious, fun-loving woman that grew up in a small fishing village in Iceland. With a passion for nature walks and street art photography, I grew up dreaming big with out knowing if they would ever come true. Now, as an adult, I believe in the power of turning dreams into reality.

I started my career in the fishing industry at 12 years old. Upon relocating to the capital at 18, I've taken on diverse roles from cleaning, serving, customer service, management to later ventured into entrepreneurship by founding and running my own companies.

I earned my Bachelor's degree in Business from the University of Reykjavík and completed my Master's in Service Management at the University of Iceland.

I'm on a mission to empower women to not just run companies but to rock them. Gone are the days of 'hobby biz vibes'—I'm all about serious business with a side of fun.